Media

Creative Direction. Film, design and the stage.

Every Jad & Rabih film, campaign and concert is directed in-house. I take on a small number of outside projects, from a single logo to a full production.

See the workStart a project

Selected work

BEAST pointing at the camera in a teal-lit tunnel, the MY COMPETITION thumbnail MY COMPETITIONBEAST · Music video · Director
Close-up of an orange flower, its petals radiating from a golden centre
Orange bloomPhotography · 2024

Film and music video

Close-up of Jad playing violin in the dark, from The Disaster X short film The Disaster XShort film · Writer and director Jad on violin beside the vocalist Yara Bou Karam under stage beams Al Nadda REIMAGINEDLive music video · Creative Direction A face behind a veil, lit red and blue, from the short film Hypnotise HypnotiseShort film · Cinematography A man reflected in a bathroom mirror, in black and white, from the short film Reflections ReflectionsShort film · Director, cinematographer and composer

The stage

Jad and Rabih with the full orchestra beneath a projection of Umm Kulthum, at the 2026 concert Jad & Rabih 2026Concert production, stage visuals and projections for a 30-piece orchestra

Identity

The Motif wordmark, ending in a treble clef MotifVisual identity · Creative Direction The Pyramidal Production PP monogram and wordmark Pyramidal ProductionLogo and brand graphics

Work with me

  • Creative DirectionConcepts, campaigns and visual identity across a whole release or season.
  • Film and video productionMusic videos, short films and brand films, from script to delivery.
  • Video editing and colourEdit, grade, VFX and the final mix.
  • Motion designTitles, trailers and visuals built for screens and stages.
  • Graphic and logo designLogos, artwork, posters and brand systems.
  • Event productionConcerts with 30-piece orchestras, projections and stage visuals.
Start a creative project

Contact

Start a conversation.

Keynotes, panels, commissions, collaborations and press. Tell me what you're building and where it's heading.

info@jadalmasri.me

Speaking Music and events Creative project Consulting